The Students' Chronicle Event focused on AI in Digital Marketing and Website Development, on 4/12/2025 providing a platform for students to explore modern technological and business trends. The program aimed to enhance technical, analytical, and strategic skills through hands-on demonstrations.
Event Objectives
- To understand AI applications in marketing and website development
- To encourage creative website design using various coding tools
- To analyse marketing data and present sales visualizations
- To help management students showcase business strategies using AI
- To promote collaboration between business and technology domains
Event Highlights
A. Website Development
Students demonstrated websites built using HTML, CSS, JavaScript, Python, PHP, and databases like SQLite/MySQL. They also presented data visualization dashboards using Power BI, Tableau, Python, and Excel to analyse product sales and customer behaviour.
B. AI in Digital Marketing
Students explained AI concepts such as customer targeting, chatboats, predictive analytics, social media automation, and personalized recommendations.
C. Business Strategy Presentations
Management students presented AI-supported strategies including market segmentation, advertising methods, product positioning, and case studies of successful AI-driven marketing.
Outcomes
- Improved understanding of AI tools and digital marketing concepts
- Enhanced skills in website development and data visualization
- Increased confidence in presenting technical and business ideas
- Better insight into data-driven decision-making
- Strengthened teamwork between different departments
The Chronicle Event successfully enriched students with practical knowledge of AI, modern marketing techniques, and web technologies. It encouraged innovation, creativity, and digital readiness for future career opportunities.
