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Web Analytics

Eligibility: No prerequisite required   |   Course Duration: 6 weeks   |   Learning Mode: Faculty-led Online
Web Analytics

This Short-Term Program - designed by veterans in the Analytics industry, helps you master 'Web Analytics', which is predominantly used in Data Analytics.

This course will help you learn and master the tools used in Web Analytics which are widely used for measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage.

Course Highlights

  • Real-time Internship
  • Effective & Appealing Content
  • Highly Experienced Faculty for Big Data
  • Certificate from Praxis Business School
  • Placement Support
  • Capstone Projects
  • Learn through Case Studies

Course Curriculum

  • Introduction to Digital Media Analytics
  • Introduction to Google Analytics
  • Concept of Account, Property and View
  • Concept of Sessions and Users
  • Concept of Dimension, Metric and Segment
  • Reading a Google Analytics Report
  • Audience Analytics
  • Acquisition Analytics
  • Behaviour Analytics
  • Real-Time Analytics
  • Setting Up and Analysing Events
  • Intelligent Events
  • Setting Up and Analysing Experiments
  • Setting Up and Measuring Conversion Goals
  • Attribution Modelling
  • Segment Reporting
  • Designing Custom Reports
  • Introduction to Google Adwords
  • Search Marketing
  • Display Marketing
  • Google Adwords Analytics
  • Managing a Google Analytics Account

Outcome of the Program

You can become a Web Analytics Expert once you have mastered the tools like Google Analytics, Spring Metrics, Woopra etc. You will be awarded a Certificate from Praxis Business School.
  Course Inquiry

Admissions
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Fee Details
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